Norms debuted in 1949 at the famed corner of Sunset and Vine in Hollywood. The 24-hour coffee shop chain, founded by Los Angeles-native Norm Roybark, opened its La Cienega flagship location in 1957. Architects Louis Armet and Eldon Davis, who were known for their post-war Googie architecture, designed the building with a large, neon, saw tooth pennant sign to attract the attention of passersby and to echo the futuristic diamond-shaped roofline and geometric elements throughout the diner. Photo 1 of 3 in L.A. Conservancy Fights to Preserve Googie Design at the Embattled Norms Restaurant by Brandi Andres

L.A. Conservancy Fights to Preserve Googie Design at the Embattled Norms Restaurant

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Norms debuted in 1949 at the famed corner of Sunset and Vine in Hollywood. The 24-hour coffee shop chain, founded by Los Angeles-native Norm Roybark, opened its La Cienega flagship location in 1957. Architects Louis Armet and Eldon Davis, who were known for their post-war Googie architecture, designed the building with a large, neon, saw tooth pennant sign to attract the attention of passersby and to echo the futuristic diamond-shaped roofline and geometric elements throughout the diner.