Collection by Brandi Andres

L.A. Conservancy Fights to Preserve Googie Design at the Embattled Norms Restaurant


In December 2014, the Los Angeles Conservancy nominated the 1950s coffee shop Norms, on La Cienega Boulevard, as a Historic-Cultural Monument (HCM). One month later, Norms’ new owner filed for and received a building-demolition permit from the city of L.A., and a preservation battle was underway. While the City Council decides on the fate of the iconic Googie-style structure, the Los Angeles Cultural Heritage Commission has unanimously voted in consideration of the nomination, which will temporarily protect Norms from demolition.

Norms debuted in 1949 at the famed corner of Sunset and Vine in Hollywood.
Architect and historian Alan Hess specializes in Googie design and has authored 19 books on modern architecture,...
The Santa Monica location, which showcased the same Googie-style neon sign as Norms La Cienega, closed in July 2013.

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