The real reason for having the space is the printing studio that occupies the back third of the 650-square-foot store. "We needed somewhere to house everything," Beth says. "We could either have gotten a studio and relied on online sales or gotten a studio in which we also did retail. We figured if the store didn't do well we could close off the front and keep the space for our workshop." Photo 3 of 4 in Hero Design On Making It by Miyoko Ohtake from Hero Design Studio

Hero Design On Making It

3 of 4

The real reason for having the space is the printing studio that occupies the back third of the 650-square-foot store. "We needed somewhere to house everything," Beth says. "We could either have gotten a studio and relied on online sales or gotten a studio in which we also did retail. We figured if the store didn't do well we could close off the front and keep the space for our workshop."