Once a humble collective for Deadheads and Domeheads, Real Goods has since grown into an emblem of conscientious living. Founder John Schaeffer stands proudly next to the eco-friendly company's biodiesel fueling station.  Photo 9 of 11 in Dwell April 2007, Vol. 07 Issue 05: Renovate! Reuse! Recycle! by Dwell from From Commune to Commonplace

Dwell April 2007, Vol. 07 Issue 05: Renovate! Reuse! Recycle!

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Once a humble collective for Deadheads and Domeheads, Real Goods has since grown into an emblem of conscientious living. Founder John Schaeffer stands proudly next to the eco-friendly company's biodiesel fueling station.