Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan. Photo 8 of 9 in Designing Retail: Nike Stadium by Tim Newcomb

Designing Retail: Nike Stadium

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Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan.