For a stadium space to be successful, the community must get involved. “Rather than thinking of the stadium's store zone as a retail apparel space, we looked at typologies that spoke more to socialization,” de Cardenas says. Using a material palette of pegboard, gaffers tape, and plywood made it easy to convert the space from event to event. Bowery Stadium has taken on a variety of new permutations since de Cardenas first touched it—which was exactly the intention. Fast Company covered the space when it opened in 2010. Read their story here. Photo 6 of 9 in Designing Retail: Nike Stadium by Tim Newcomb

Designing Retail: Nike Stadium

6 of 9

For a stadium space to be successful, the community must get involved. “Rather than thinking of the stadium's store zone as a retail apparel space, we looked at typologies that spoke more to socialization,” de Cardenas says. Using a material palette of pegboard, gaffers tape, and plywood made it easy to convert the space from event to event. Bowery Stadium has taken on a variety of new permutations since de Cardenas first touched it—which was exactly the intention. Fast Company covered the space when it opened in 2010. Read their story here.