Originally designed by architect Rafael de Cardenas, the Bowery Stadium location in New York City provides plenty of “DIY aesthetic,” de Cardenas tells Dwell. “We certainly looked at other stadiums, but this was thought of as a stand-alone project.” In the original design, de Cardenas says he used triangular boxes (some seen in the background) that stacked to become stadium seats, displays for shoes, or places to lounge during parties—a true example of the users making the space their own. Photo 1 of 9 in Designing Retail: Nike Stadium by Tim Newcomb

Designing Retail: Nike Stadium

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Originally designed by architect Rafael de Cardenas, the Bowery Stadium location in New York City provides plenty of “DIY aesthetic,” de Cardenas tells Dwell. “We certainly looked at other stadiums, but this was thought of as a stand-alone project.” In the original design, de Cardenas says he used triangular boxes (some seen in the background) that stacked to become stadium seats, displays for shoes, or places to lounge during parties—a true example of the users making the space their own.