A quick glimpse of the back opened up. As you can see, not every square foot is devoted to retail. "The purpose is not to have a 100% efficient shop," says Gaugain. Instead he wants to suggest "the life of the story," as opposed to creating a strictly commercial experience. Don't miss a word of Dwell! Download our FREE app from iTunes, friend us on Facebook, or follow us on Twitter! Photo 6 of 6 in Aether's Airstream by Aaron Britt

Aether's Airstream

6 of 6

A quick glimpse of the back opened up. As you can see, not every square foot is devoted to retail. "The purpose is not to have a 100% efficient shop," says Gaugain. Instead he wants to suggest "the life of the story," as opposed to creating a strictly commercial experience.

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