The AetherStream, as the company calls it, is presently in Los Angeles, though it will be setting out in early November for New York. Instead of a pop-up shop, the idea is to have a kind of mobile shop, one that functions just as well on the beach as in a downtown lot. The Airstream itself is a 34-foot PanAmerica model. Gaugain calls it a "beautiful, technological object." Photo 1 of 6 in Aether's Airstream by Aaron Britt

Aether's Airstream

1 of 6

The AetherStream, as the company calls it, is presently in Los Angeles, though it will be setting out in early November for New York. Instead of a pop-up shop, the idea is to have a kind of mobile shop, one that functions just as well on the beach as in a downtown lot. The Airstream itself is a 34-foot PanAmerica model. Gaugain calls it a "beautiful, technological object."