Part of the company's success lies in the fact that everything is manufactured within a few miles from where Hoff and O'Dell are based. "Scaling to meet the demand of Kickstarter was by far the biggest hurdle in launching the Floyd Leg," Hoff says. "Before we went live, we had all the pieces of the supply chain in place; however, we soon found that we had to scale up by 14 times our initial goal. That can be a pretty nerve-racking moment for a company. Fortunately, all our manufacturers were within a 15 minute drive so we were able to appropriately scale where we needed."

Both the leg and the shelf follow a similar manufacturing process, but we're tracking the leg's steps here.

Each piece is laser cut, form bent, welded, blasted, and powder coated. "Thinking about design and manufacturing as parallels has allowed us to create a simple piece with a simple manufacturing process," Hoff says. Photo 5 of 11 in A Clever System Turns Nearly Anything into a Shelf by Diana Budds

A Clever System Turns Nearly Anything into a Shelf

5 of 11

Part of the company's success lies in the fact that everything is manufactured within a few miles from where Hoff and O'Dell are based. "Scaling to meet the demand of Kickstarter was by far the biggest hurdle in launching the Floyd Leg," Hoff says. "Before we went live, we had all the pieces of the supply chain in place; however, we soon found that we had to scale up by 14 times our initial goal. That can be a pretty nerve-racking moment for a company. Fortunately, all our manufacturers were within a 15 minute drive so we were able to appropriately scale where we needed."

Both the leg and the shelf follow a similar manufacturing process, but we're tracking the leg's steps here.

Each piece is laser cut, form bent, welded, blasted, and powder coated. "Thinking about design and manufacturing as parallels has allowed us to create a simple piece with a simple manufacturing process," Hoff says.