Aeru is a Japanese brand specializing in products for children six years old and under. To develop a concept for their first brick-and-mortar outpost, Aeru enlisted the Yokohama-based firm Nosigner. The design tream created a movable shelf for the 570-square-foot storefront. "The space was designed to be flexible for seasonal changes and events," says Nosigner's Mayumni Tokumoto. A mobile cabinet anchors the space. "It was inspired by traditional Japanese tiered doll stands and hand-held folding fans," Tokumoto adds. Photo 1 of 9 in A Space-Saving, Flexible Retail Design in Japan by Diana Budds

A Space-Saving, Flexible Retail Design in Japan

1 of 9

Aeru is a Japanese brand specializing in products for children six years old and under. To develop a concept for their first brick-and-mortar outpost, Aeru enlisted the Yokohama-based firm Nosigner. The design tream created a movable shelf for the 570-square-foot storefront. "The space was designed to be flexible for seasonal changes and events," says Nosigner's Mayumni Tokumoto. A mobile cabinet anchors the space. "It was inspired by traditional Japanese tiered doll stands and hand-held folding fans," Tokumoto adds.