How have customers’ expectations of retail experiences shifted in the last few years? What do they come to expect from brick-and-mortar establishments? Has e-commerce impacted what you’re trying to accomplish with Boerum House and Home?
The world is a very different place than it was 15 years ago before the era of everything available to everyone always via the internet. The reasons to go to a store versus a website are simple: to have an experience, to get information from a knowledgeable sales person, to touch the product in person and to discover something you didn’t expect. The Boerum House and Home is a retail destination that offers a smart collection of items not found under one roof anywhere else in the world.