This Zesty, New Collection From Backdrop Presents the “It” Colors of Summer
A collaboration with New York City design shop Coming Soon, these limited-edition hues will punch up any room.
Paint is a high-impact, low-budget way to completely transform a room. So when cool-kid paint startup Backdrop and covet-worthy design and gift shop Coming Soon join forces to create three vibrant, new hues—the classical, the saturated, and the bold—it’s time to break out the brushes.
Photo: Backdrop
Blue Is The Coolest Color is a nod to the unconventional cerulean interiors, furniture, and wall treatments found in Italy that feels both classical and new. Barragán-Cito is a bright pink hue inspired by Mexican architect Luis Barragán’s work. And Pretty Ugly is a bold olive green that has inspired both brands, as it’s been steadily cropping up in upholstery, accessories, and more design objects in recent months.
Photo: Backdrop
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Each paint color comes in a custom, co-branded can featuring Coming Soon’s mascot, Cosi, a Bichon Frisé with an affection for furniture (and hip enough to wear a face mask). The cans can be displayed, collected, and upcycled for vases and bookends—and like rest of Backdrop’s offerings, all three are low-VOC and Greenwise certified.
Photo: Backdrop
Customers can shop the collection on Backdrop and Coming Soon’s websites, and at Coming Soon’s retail location in New York City’s Lower East Side. A portion of each sale goes to the International Rescue Committee to help displaced families—a cause Backdrop has been committed to since their fall 2018 launch.
Backdrop x Coming Soon Blue Is the Coolest Color Paint
The saturated blue that you see all over Italy, now for your walls. Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.
ShopBackdrop x Coming Soon Barragán-Cito Paint
Inspired by Mexican architect Luis Barragán, and the vacation we’re looking forward to taking. Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.
ShopBackdrop x Coming Soon Pretty Ugly Paint
It’s pretty. It’s ugly. It’s the pretty ugly color you’ve been looking for. Our premium interior water-based paint in Standard Finish is a highly desirable low-sheen, durable semi-matte. Standard Finish is made with an acrylic resin for maximum durability and optimized for self-priming, easy application, ultra-low odor, high pigmentation, quick drying times, and superior coverage.
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