All the Names That Are Fit to Print

The Names Brand is one of those incredibly simple business ideas that's either a stroke of genius or a flash in the pan (or maybe both). Names Brand prints unornamented lists of pop-culture characters, from the obvious to the obscure, in large Helvetica type on solid-color t-shirts. That's it: From the monikers of the A-team to the Obama bunch, you can pretty much have anything you want, as long as it fits on the front of a preshrunk cotton tee.