A Healthcare Startup Combines Modern Design With Top-Notch Technology and Care
A San Francisco-based preventative healthcare startup has set out to evolve the concept of the traditional doctor’s office by incorporating design into the experience.
Located on the ground floor of a beautiful 3,500-square-foot space in San Francisco’s Financial District, Forward's first outpost houses six exam rooms that are each equipped with interactive and personalized displays, body scanners, and so much more. It was founded by Adrian Aoun, a seasoned entrepreneur who was formerly in charge of special projects at Google for Alphabet CEO Larry Page, where he founded Sidewalk Labs, a company that looked at ways to use technology to improve city living.
Photo: Jeremy Bittermann
Forward has taken a multi-sensory approach to design, bringing in a team of architects, designers, and doctors to seamlessly integrate technology and functionality. Their goal is to optimize the patient experience from beginning to end.
Designed by Alexander Jermyn Architecture, the bright space is full of wood and natural lighting, and looks more like an Apple store than a traditional doctor's office. That resemblance is not merely coincidental—the minimalist, modern look demonstrates Forward’s mission to make the doctor’s office feel less institutional, and more like an extension of places where we already feel comfortable, while still providing the best that healthcare has to offer.
Forward's new 3,500-square-foot space sits on the corner of Sutter Street and Kearny Street in San Francisco’s Financial District.
Photo: Jeremy Bittermann
It's not a coincidence that the interiors resemble an Apple store more than a traditional doctor's office.
Photo: Jeremy Bittermann
When members arrive, they can sign in at an iPad on the reception desk.
Photo: Jeremy Bittermann
After signing in, members proceed to the full-body scan.
Photo: Jeremy Bittermann
Patients can view their own body scan results from an app on their phone, while the doctors access the information inside the exam room.
Photo: Jeremy Bittermann
A wood display case features wearable sensors, vitamins, supplements, and skincare products that are offered to members at discounted rates.
Photo: Jeremy Bittermann
Forward’s mission is to make the doctor’s office feel less institutional, and more like an extension of places where we already feel comfortable, while offering the best that healthcare has to offer.
Photo: Jeremy Bittermann
Photo: Jeremy Bittermann
Photo: Jeremy Bittermann
Photo: Jeremy Bittermann
Project Credits:
Architect of Record: Alexander Jermyn Architecture
General Contractor: GCI General Contractors
Lighting Designer: Hiram Banks Lighting Design
Cabinetry Design/ Installation: RMR Construction
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