20/200 Vision
What if you could get a real work of art for as little as $20? And it’s not a coffeehouse portrait of Neil Young?
"There’s a whole series of anxieties people have as soon as they step into an art gallery," says New York City gallerist Jen Bekman. "You can actually see their bodies clench up." In an effort to skirt the rocky shoals of gallery shopping and to create a new class of collectors who might otherwise balk at pricey, pretentious purchases, the former Netscape employee founded the website 20x200.com in 2007 to sell prints of the contemporary art she loves.
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Dwell Magazine