This Home Owned by Tech Entrepreneurs Will Tie for Most Expensive Ever Sold in San Francisco

With lively interiors designed by Ken Fulk, this Pacific Heights mansion asks $39,000,000.

Set in San Francisco’s Pacific Heights neighborhood, an elite enclave also known as "Billionaire’s Row," the 11,600-square-foot home at 2799 Broadway gives off a grand, old-world vibe, but it was actually built in 2004. If it sells for its current asking price—a casual $39,000,000—the manse will tie for the most expensive home ever sold in San Francisco.

2799 Broadway is a new construction—a rare find in this prestigious location. The home was engineered with a concrete frame and completed in 2004.

2799 Broadway is a new construction—a rare find in this prestigious location. The home was engineered with a concrete frame and completed in 2004.

The current owners of the six-bedroom residence are tech entrepreneurs Michael and Xochi Birch, who sold their social networking site Bebo to AOL for $850 million in 2008. With boldly colored, eccentric interiors designed by San Francisco–based designer Ken Fulk, the four-story home could be easily mistaken for a lavish boutique hotel in Britain. 

The entrance leads to a regal portrait gallery with aged, cast-stone walls. Other lavish features include a serpentine staircase crafted by Italian artisans, a large wine cellar, a moody library with coffered ceilings and a decorative fireplace clad with a glass mosaic Union Jack, and even a pub with an antique bar reclaimed from a decommissioned British tavern. Keep scrolling for a tour of the palatial home.

The formal entrance, which also acts as a portrait hall, has marble floors, aged cast-stone walls, and a double stairway with an ornate railing.

The formal entrance, which also acts as a portrait hall, has marble floors, aged cast-stone walls, and a double stairway with an ornate railing.

The library features dark, paneled walls, coffered ceilings, and a decorative fireplace with a custom glass mosaic of the Union Jack—a nod to homeowner Michael Birch’s British heritage.

The library features dark, paneled walls, coffered ceilings, and a decorative fireplace with a custom glass mosaic of the Union Jack—a nod to homeowner Michael Birch’s British heritage.

One of the highlights of the home is its very own British-style pub with an antique bar reclaimed from a decommissioned British tavern.

One of the highlights of the home is its very own British-style pub with an antique bar reclaimed from a decommissioned British tavern.

The pub also holds a billiards table. 

The pub also holds a billiards table. 

A bold color palette and rich material choices speak to designer Ken Fulk’s exuberant style.

A bold color palette and rich material choices speak to designer Ken Fulk’s exuberant style.

French doors open to a terrace with views of the San Francisco Bay.

French doors open to a terrace with views of the San Francisco Bay.

A modern, open-plan great room connects to the kitchen, which features high-end appliances and a casual dining area. 

A modern, open-plan great room connects to the kitchen, which features high-end appliances and a casual dining area. 

The casual dining area has a built-in banquette. 

The casual dining area has a built-in banquette. 

The kitchen/great room also features four sets of French doors which open to a "bright, protected terrace and artificial turf garden."

The kitchen/great room also features four sets of French doors which open to a "bright, protected terrace and artificial turf garden."

The 39-million-dollar view includes the Golden Gate Bridge. 

The 39-million-dollar view includes the Golden Gate Bridge. 

2799 Broadway is listed for $39,000,000 by Deborah Svoboda of Sotheby’s International Realty.

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Jennifer Baum Lagdameo
Dwell Contributor
Jennifer Baum Lagdameo is a freelance design writer who has lived in Washington DC, Brooklyn, Tokyo, Manila, and is currently exploring the Pacific Northwest from her home base in Portland, Oregon.

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