Aldo van den Nieuwelaar is a systematic modular designer; characterized by geometric abstraction, a systematic approach and a minimal use of image resources he gets to an almost timid, more anonymous and everlasting product. Not fashionable. He believes in evergreens.By analyzing his designs you will consistenly encounter the same attributes: simplicity and clarity of form.
This derives from Aldo being able to reduce the design of all his products to their very essence without losing sight of the needs for which the products are designed in the first place.
In designing his lamps, he for instance takes the source of light as his starting point and for this he strongly prefers using diffuse fluorescent light as it resembles daylight in its even and less distorting brightness.
As can be seen with the 'Circlelight' and the 'Outline’, these lamps are more 'light objects’ with a strong spatial almost physical energy.
It can be said that Aldo van den Nieuwelaar, in his work, focuses on the analytical form, in such a way that his designs can very well be used architecturally. In this way his use of images is similar to that of minimal-art artists.
Den consists of a husband and wife team of architects. Together, they have worked on more than 16 million square feet of architecture worth more than 3 billion dollars, winning numerous design awards in the process.
Eric van den Brulle studied fashion photography with acclaimed photo-icon William Klein at Parsons and later studied cinematography with Academy Award winner Gordon Willis at SVA in New York City. He began his photography career as an assistant to celebrity photographer Annie Leibovitz. His own career has included a wide range of clients: MoMA, Michael Kors, Mexx, Lionel, Cole Haan, architect Robert Stern for The 7th Art, luxury kitchen designer St. Charles, Fox & Fowle Architects, EYP Architects, Jonathan Taylor Design, designers Brad Ford and Carolyne Roehm for Fourtwonine Magazine to name a few. His work has appeared in Travel & Leisure, Vogue, Men’s Journal, Paper, Rob Report, ForbesLife Magazines as well as The New York Times. His series of architectural images, “Structures,” was reviewed by ARTnews contributor Barbara Pollack. He has exhibited in New York with Clic Gallery, Mary Gearhart Gallery and the Puffin Gallery. His work over the years has been recognized as some of the best work in photography by many of the industry’s most prestigious creative periodicals, including Communication Arts, Graphis and American Photography. Eric became a frequent supporter of Tibet House, donating his images to the annual Tibet House Annual Benefit Auction after a photographic trek through Tibet with singer/songwriter James Taylor. His work has been collected by fashion icon Donna Karan, Academy Award film director Robert Benton, pop artist Takashi Murakami, and super model Frederique van der Wal.