On the Gulf Oil Spill: "…Satan was vomiting crude oil into the ocean," yet even that wasn't a big enough crisis to get the public's attention to inspire change. Answering one attendee, Joachim considered the notion that ultimately, it may take financial crisis to motivate change. "We'll need one that hits our pocketbooks." In response, Dameron asked: "Does technological innovation happen only under duress?" Joachim: "Not at all. One example is cell phones replacing land lines. Innovation happens when there's a need for a better product, one that works better, looks better and feels better." Search “three-buildings-mitchell-joachim.html” from Radical Sustainability with Mitchell Joachim

Search “three-buildings-mitchell-joachim.html”

On the Gulf Oil Spill: "…Satan was vomiting crude oil into the ocean," yet even that wasn't a big enough crisis to get the public's attention to inspire change. Answering one attendee, Joachim considered the notion that ultimately, it may take financial crisis to motivate change. "We'll need one that hits our pocketbooks."

In response, Dameron asked: "Does technological innovation happen only under duress?"

Joachim: "Not at all. One example is cell phones replacing land lines. Innovation happens when there's a need for a better product, one that works better, looks better and feels better."