The Balena Project evolved out of a conversation Scott had with Graypants and Kurt Wolken of Studio Gypsies. "We just started trash talking—literally talking about oceanic trash and crazy ways to clean it up. An hour later, I was back at my office storyboarding the imagery. Basically, we wanted to look at the problem of plastic debris in our oceans and render it visible in a way that it becomes as much performance art as it is activism. Right now, the problem sits just below the surface. We want people to be confronted by that—but not in a way that makes them so uncomfortable they run. We wanted people running to the problem." Search “project-runaway.html” from Seattle's Next-Wave Design Firm?

Search “project-runaway.html”

The Balena Project evolved out of a conversation Scott had with Graypants and Kurt Wolken of Studio Gypsies. "We just started trash talking—literally talking about oceanic trash and crazy ways to clean it up. An hour later, I was back at my office storyboarding the imagery. Basically, we wanted to look at the problem of plastic debris in our oceans and render it visible in a way that it becomes as much performance art as it is activism. Right now, the problem sits just below the surface. We want people to be confronted by that—but not in a way that makes them so uncomfortable they run. We wanted people running to the problem."