Rafael de Cardenas says the concept of design and social interaction as a retail trend has caught on as brands try to establish “cultural relevance.” He says that retail spaces that include collaborative design and instill an attitude without “force-feeding cool,” prove the most successful. Here in Paris (not designed by de Cardenas), the ever-changing space looks much less like retail and more like a downtown experience.  Search “nike+air+max97灯芯绒蓝黑价格【A货++微mpscp1993】” from Designing Retail: Nike Stadium

Search “nike+air+max97灯芯绒蓝黑价格【A货++微mpscp1993】”

Rafael de Cardenas says the concept of design and social interaction as a retail trend has caught on as brands try to establish “cultural relevance.” He says that retail spaces that include collaborative design and instill an attitude without “force-feeding cool,” prove the most successful. Here in Paris (not designed by de Cardenas), the ever-changing space looks much less like retail and more like a downtown experience.