Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan.  Search “milan 2010 in color” from Designing Retail: Nike Stadium

Search “milan 2010 in color”

Creative workshops allow youngsters a chance to explore art and gives Nike a way to market product. Nike allows visitors to the locations to customize products in a way not otherwise possible. By offering a different set of materials than what's available to the greater public, visitors feel they have ownership in the retail experience, as seen here in Milan.

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