Search “love what you do video”

“For this project, [design director] Kyle [Blue] already had the architectural references for me, so to start, I asked an array of questions: What type of feel do you want? What’s the most important message to convey? What do we need to tell readers with the picture?” Gardner says. “He explained that the illustration needed to bring the structure into the environment and we kicked around ideas about putting a courtyard underneath and having people milling around. We went through two or three different variations.”