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Aeru is a Japanese brand specializing in products for children six years old and under. To develop a concept for their first brick-and-mortar outpost, Aeru enlisted the Yokohama-based firm Nosigner. The design tream created a movable shelf for the 570-square-foot storefront. "The space was designed to be flexible for seasonal changes and events," says Nosigner's Mayumni Tokumoto. A mobile cabinet anchors the space. "It was inspired by traditional Japanese tiered doll stands and hand-held folding fans," Tokumoto adds.