As in traditional commercial design, a retailer's branding is often the basis for creative ideation. “From the first initiative of the client, to concept development and final design, we aim to stay flexible,” says Dellensen. For As Good As New, a Dutch furniture company that specializes in refurbishing second-hand pieces, i29 installed a retro living room and coated it in matte gray industrial spray-on.  Search “hz so good” from How to Design a Memorable Pop-Up

Search “hz so good”

As in traditional commercial design, a retailer's branding is often the basis for creative ideation. “From the first initiative of the client, to concept development and final design, we aim to stay flexible,” says Dellensen. For As Good As New, a Dutch furniture company that specializes in refurbishing second-hand pieces, i29 installed a retro living room and coated it in matte gray industrial spray-on.