On growing up in South Carolina and his first job:

I had job opportunities when I was ten and thirteen...even if it [was] shelling beans. Even when I did that, I noticed that the store was busy. I remember the first phone call I made on a brand new phone we just got. It was back to that store. I said, "May I speak to the owner? I'm Lou. I'm one of the kids outside that helps you. I noticed you're very busy inside the store. Do you need some help? Can I work in the store?" He says, "What's your name again? If you are coming here tomorrow, come in and see me."

Right away, I was working in the store. I remember taking over the vegetable area and the stock was selling out like crazy. He said, "What are you doing? Giving this stuff away?" I said, "No! I'm giving them a good deal, which they think they're getting." It's not the way I sell design services. It's just being at the right place at the right time and getting the opportunity and seizing the moment. I think that that's key.

(Above: St. John’s University – 101 Astor Place, designed by The Switzer Group)  Search “design 101” from Lou Switzer on Diversity in Design Today

Search “design 101”

On growing up in South Carolina and his first job:

I had job opportunities when I was ten and thirteen...even if it [was] shelling beans. Even when I did that, I noticed that the store was busy. I remember the first phone call I made on a brand new phone we just got. It was back to that store. I said, "May I speak to the owner? I'm Lou. I'm one of the kids outside that helps you. I noticed you're very busy inside the store. Do you need some help? Can I work in the store?" He says, "What's your name again? If you are coming here tomorrow, come in and see me."

Right away, I was working in the store. I remember taking over the vegetable area and the stock was selling out like crazy. He said, "What are you doing? Giving this stuff away?" I said, "No! I'm giving them a good deal, which they think they're getting." It's not the way I sell design services. It's just being at the right place at the right time and getting the opportunity and seizing the moment. I think that that's key.

(Above: St. John’s University – 101 Astor Place, designed by The Switzer Group)