Erik Kessels, KesselsKramer Through the Dutch creative agency he helped found, Erik Kessels has made a name for himself zig-zagging around norms and expectations in advertising. He once rebranded a budget Amsterdam inn as "the worst hotel in the world" to distinguish it from other prim hospitality ads, a risky campaign that led to the business's international expansion. Kessels told Design Indaba he plumbs misdirection and pretzel logic to make his most memorable work. Search “QuaDror-Unveiled-at-Design-Indaba.html” from 10 of the Best Highlights from Design Indaba 2016

Search “QuaDror-Unveiled-at-Design-Indaba.html”

Erik Kessels, KesselsKramer

Through the Dutch creative agency he helped found, Erik Kessels has made a name for himself zig-zagging around norms and expectations in advertising. He once rebranded a budget Amsterdam inn as "the worst hotel in the world" to distinguish it from other prim hospitality ads, a risky campaign that led to the business's international expansion. Kessels told Design Indaba he plumbs misdirection and pretzel logic to make his most memorable work.