Cube by Electrolux (Various Cities: 2012) With the wealth of product placement available to a cooking equipment company, it’s commendable that Electrolux found a way to advertise its products experientially. The Cube, a pop-up restaurant that took root in a number of European cities, was a huge draw, booked solid through its residencies and raved about due to its retractable dining table (which made more room for post-dinner mingling). A cadre of Michelin-starred chefs made sure the dining experience matched the views. Photos by Electrolux Appliances Search “Electrolux-Designing-for-the-Senses.html” from Great Pop-Up Shops

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Cube by Electrolux (Various Cities: 2012)

With the wealth of product placement available to a cooking equipment company, it’s commendable that Electrolux found a way to advertise its products experientially. The Cube, a pop-up restaurant that took root in a number of European cities, was a huge draw, booked solid through its residencies and raved about due to its retractable dining table (which made more room for post-dinner mingling). A cadre of Michelin-starred chefs made sure the dining experience matched the views.

Photos by Electrolux Appliances