Erik Kessels, KesselsKramer Through the Dutch creative agency he helped found, Erik Kessels has made a name for himself zig-zagging around norms and expectations in advertising. He once rebranded a budget Amsterdam inn as "the worst hotel in the world" to distinguish it from other prim hospitality ads, a risky campaign that led to the business's international expansion. Kessels told Design Indaba he plumbs misdirection and pretzel logic to make his most memorable work. Search “야마토하는법 ┙ TPE112。ＣｏＭ ◁인터넷오션파라다이스사이트￢오션파라이스게임∬2016야마토⌒손오공게임사이트╇온라인바다이야기사이트≤오션파라다이스사이트 게임㎥오션파라다이스릴게임㎠온라인 바다이야기사이트┽” from 10 of the Best Highlights from Design Indaba 2016

Search “야마토하는법 ┙ TPE112。ＣｏＭ ◁인터넷오션파라다이스사이트￢오션파라이스게임∬2016야마토⌒손오공게임사이트╇온라인바다이야기사이트≤오션파라다이스사이트 게임㎥오션파라다이스릴게임㎠온라인 바다이야기사이트┽”

Erik Kessels, KesselsKramer

Through the Dutch creative agency he helped found, Erik Kessels has made a name for himself zig-zagging around norms and expectations in advertising. He once rebranded a budget Amsterdam inn as "the worst hotel in the world" to distinguish it from other prim hospitality ads, a risky campaign that led to the business's international expansion. Kessels told Design Indaba he plumbs misdirection and pretzel logic to make his most memorable work.