Seek No Further (Berlin, Germany: 2014)

Fruit of the Loom’s launch of a sub-brand was supported by twin pop-up spaces in London and Berlin, both of which played to a minimal aesthetic. Universal Design Studio used blue flock coating, translucent yellow displays of cast glass wax, and sculptural pink silicone. Artist Sarah Illenberger’s installation in the Mitte district space resembled a cubist play on the traditional fruit icons. 

Photo by Ragnar Schmuck  Search “강남역셔츠룸아테나문의oio46480930강남란제리샾mainevent강남란제리강남란제리룸선릉란제리  seek 강남란제리brizard 강남선릉란제리pitch 1109” from Great Pop-Up Shops

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Seek No Further (Berlin, Germany: 2014)

Fruit of the Loom’s launch of a sub-brand was supported by twin pop-up spaces in London and Berlin, both of which played to a minimal aesthetic. Universal Design Studio used blue flock coating, translucent yellow displays of cast glass wax, and sculptural pink silicone. Artist Sarah Illenberger’s installation in the Mitte district space resembled a cubist play on the traditional fruit icons.

Photo by Ragnar Schmuck