Seek No Further (Berlin, Germany: 2014)
Fruit of the Loom’s launch of a sub-brand was supported by twin pop-up spaces in London and Berlin, both of which played to a minimal aesthetic. Universal Design Studio used blue flock coating, translucent yellow displays of cast glass wax, and sculptural pink silicone. Artist Sarah Illenberger’s installation in the Mitte district space resembled a cubist play on the traditional fruit icons.
Photo by Ragnar Schmuck