MNML sought out to create an all-season ride that exemplified the idea of rugged refinement, as Watson put it, reflecting the studio’s usual philosophy of reduction and purity. The team tackled the problem by doing exhaustive field research and then building a story—a day in the life of a cyclist that would serve as the litmus test for whether the final design really works. Chicago shapes the narrative—dealing with inclement weather, hauling a ride up to a walkup apartment ,and navigating potholes. Photo courtesy of MNML. Search “강남셔츠룸아테나문의 oioaa강남룸싸롱 선릉셔츠룸 강남란제리dfd 강남유흥 선릉유흥 sdaf선릉룸싸롱 강남룸 선릉레깅스룸 선릉란제리 early” from Virtuous Cycles: The Bike Design Project

Search “강남셔츠룸아테나문의 oioaa강남룸싸롱 선릉셔츠룸 강남란제리dfd 강남유흥 선릉유흥 sdaf선릉룸싸롱 강남룸 선릉레깅스룸 선릉란제리 early”

MNML sought out to create an all-season ride that exemplified the idea of rugged refinement, as Watson put it, reflecting the studio’s usual philosophy of reduction and purity. The team tackled the problem by doing exhaustive field research and then building a story—a day in the life of a cyclist that would serve as the litmus test for whether the final design really works. Chicago shapes the narrative—dealing with inclement weather, hauling a ride up to a walkup apartment ,and navigating potholes. Photo courtesy of MNML.