When The Real World launched in 1992, it introduced the world to the concept of the reality show residence. Typically massive and festooned with all sorts of kooky, camera-pleasing design elements, the show’s mansions, lofts, and soundstages became a cultural touchpoint. As years passed and shows like Big Brother, Jersey Shore, and The Bachelor emerged to wild acclaim—or at least fascination—it became increasingly clear that the viewing public just adores watching hot, charismatic people thrown together under one roof.

The latest cultural obsession making hay with this format is Love Island, which first aired in the U.K. years before its American spinoff, wherein 15 or so buff, remarkably un-self-conscious twenty-somethings are sent off to live in a house/set in some temperate location. There, the gaggle of lithe gals and tatted up dudes—all typically clad in very tiny swimwear—are tasked with forming meaningful, loving relationships with one another. Sure, they have to watch their crushes make out with their supposed friends on a daily basis as part of mini-challenges where kissing is a common reward, but that’s all part of the experience. What long-lasting relationship hasn’t experienced some ups and downs amid a dazzling array of neon signs, hot tubs, and heart-shaped showers?

As production designer for the American Love Island series, Richard Jensen is tasked with creating the show’s colorful home/set, which is typically an eye-popping melange of brightly colored fabrics, cozy spots to chat or cuddle, and artfully arranged string lights. As all of the contestants sleep in the same room, paired up in couples, Jensen has to figure out how to fit eight queen-size beds in one enormous bedroom each season. He also has to create changing rooms, intimate hideaways, and a big—but not too big—firepit area, where the group meets with their celebrity host to decide who’s just making the romantic grade. He has to think about camera angles, cyclone preparedness, and durable, self tanner-resistant outdoor fabrics, and he has to build the entire set—bedrooms, bathrooms, kitchen, pool area, and all—in just about six weeks. And did we mention that, since the show’s fifth season, he’s had to do it on the Mamanuca Islands in Fiji? Is there even an Ikea there? (The production team built a new villa for the sixth season, which was upgraded for season seven.)

Fortunately for Jensen, he has some reality TV experience. A veteran of shows like Bachelor in Paradise, Dating Around, and The Bachelorette: Australia, Jensen has spent well over a decade turning nice but perfectly livable homes into sumptuous, covetable, and very well-lit paradises. He says that working on The Bachelor can feel like an interior design job compared to the technical, production-heavy work of Love Island, in part because of the latter’s reliance on remote cameras. While The Bachelor is filmed with camera crews roaming the grounds of whatever estate they’re set up on, Love Island uses more than 80 remote cameras set around the house to capture the action, as well as manned cameras hidden away inside 50- to 80-foot-long hollow sections of wall. The goal, Jensen says, is to make the so-called “islanders” feel as at home as possible so they can fully succumb to the experience.

And what a storied experience it is. First launched on the U.K.’s ITV in 2005, Love Island has become a global phenomenon. In England, it’s often the most watched show for 18- to 34-year-olds, and overall, it’s spawned more than 20 international versions, including Love Island Nigeria, Canada’s L’ile de l’amour, and Love Island Albania. While each version has its own look, many pull heavily from the aesthetic of the British original, including Jensen’s Love Island USA. “The show has an instantly recognizable aesthetic and historically in the U.K. that has meant crisp whites and bright, poppy colors,” Jensen says. “When I started working on the U.S. version, I took inspiration from that. The best thing for a TV show is when you can swipe through listings and know instantly what show you’re looking at just based on the whole look. That’s why that original style was really important for us to keep.”

That doesn’t mean Jensen hasn’t put his own spin on things. The season five villa, for instance, boasted about 7,000 square feet of colored and mirrored plexiglass, including a full array in both the entry and a cozy little nook the show calls “the snug.” Because Love Island is a “fun summer show,” Jensen says, “the design of the villa needs to reflect that, and make it feel like it’s somewhere young people want to hang out and have fun and feel sexy.”

“The first day when the cast arrives in the villa, it’s always very gratifying to watch them walk in and squeal and yell about all the different bits that they see,” Jensen says. “They love having a heart-shaped shower and all these little almost Instagrammable moments all around, which make them feel like they’re living in this sexy villa fantasy.”

For the fifth season’s location, that meant putting over 25 shipping containers full of set dressing on a boat bound for Fiji, where Jensen and his army of 80-plus staffers started to piece it all together. He sourced fabrics from his native Australia and enlisted local artisans to make furniture and screen print last-minute designs, all in service of making great TV. He even had to find someone to make a comically large “Christmas car commercial”-style bow for the season opener, which he sourced last minute from a local upholsterer who figured out how to do it in about three hours and charged the team just $100.

“I have to be very careful about how I place everything. A lot can happen behind a plant, lamp, or pillow.”

Before cameras roll, members of the Love Island crew spend about a week living in the house, going about their business so that Jensen and the directors can make sure that, other than the space around the toilet, there’s no spot the cameras can’t see. “As a residential designer, you can walk into a house and create what’s pleasing to your eye, but we have to consider what’s pleasing to the camera,” Jensen says. “I have to make sure there’s no funny corner where two people could go for some privacy.”

The robotic cameras the show uses mean that Jensen also has to be deliberate about furniture placement. “I have to be very careful about how I place everything, because if an item is a little bit too tall, when the camera comes around, all of the sudden that item can be blocking the shot,” he says. “A lot can happen behind a plant, lamp, or pillow.”

Even when cameras are rolling, Jensen’s team is responsible for making sure the house looks shipshape at all times. That means sneaking into living spaces at 5 a.m., before the cast is awake, to fluff pillows and put everything back in its ideal spot. When the cast goes outside to eat breakfast, those same people sneak into the group’s sleeping area to make beds and change sheets. When it comes time to replenish the cast’s cereal, candy, or other dry goods, that’s done through what Jensen calls “the magic pantry,” which has a door both at the front and at the back. “We try and minimize how much we’re on set so the cast feels like it’s their villa and forgets that there’s people around,” he says.

When scouting for a villa location each year, Jensen not only has to look for a place with a massive footprint and a beautiful pool, but he has to find a spot with a strong septic system. That’s because in the past he’s had to build out an entirely new bathroom for the cast to use, simply because most existing spaces can’t accommodate all the people and infrastructure that Love Island requires. “It was nice not to have to worry about bringing in and pumping out tanks [for the season five villa],” he says.

That doesn’t mean he didn’t have to build anything from scratch: The cast’s bedroom was built from the ground up next to the actual house viewers see on-screen, purely because there was no room in the existing structure that could hold eight queen-size beds. Jensen did the same thing in the season four cast house, and for the season three villa, he built a bedroom in an existing three-car garage. The team also has to make sure there are plenty of comfortable spaces around the house that could be used for sleeping, should a couple fall out or want some alone time.

In his years working on Love Island, Jensen says he’s learned all sorts of weird, reality TV–specific details that no actual interior designer would ever have to know. He has to consider the perfect height for an outdoor fire, for instance, because while some raging flames would look great on camera, the gas from the firepit also kicks off a haze that can float in front of the camera and make everyone look all wobbly. He also has to think how to artfully install not only a massive amount of decking timber (about 40,000 linear feet, or 7.5 miles, for the fifth season), as well as 80,000 linear feet of fairy lights and 2,000 feet of festoon lights.

But just look at a few before and after shots of the properties Jensen has transformed into reality TV cast houses and you’ll realize it’s all worth it. After all, Love Island is about the immersive, fantasy-like experience, and without the work of Jensen and his team, even the most beautiful of island estates could end up looking like a dark and underwhelming seaside shanty on camera. “When people can’t tell the difference between what was there and what I created, that’s the biggest compliment of all,” he says.

This story was originally published on August 2, 2023, during the fifth season of Love Island USA. It was updated on July 8, 2025, to reflect new information about the villa from the sixth and seventh seasons.

Top image courtesy NEO Studios.

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