"Mike and I have worked on a few collaborative projects together over the years, and through them we identified mutual visions for a brand that existed for the right reasons and had a core belief where environmentally responsible production is key." says Eales. "Mike ran a bag manufacturing company, which solely used upcycled yacht sail cloth as the material. With the creative direction I bring to the table and the combination of both our business knowledge, we envisioned a brand that appealed to a broader market. The idea of Sealand was born early 2015."