The conclusion of World War II brought a huge influx of American optimism, which led to a burgeoning middle class interested in buying and nesting. The midcentury modern era left an indelible mark on modern design. In product design, midcentury modern masters include Ray Eames, Charles Eames, Achille Castiglioni, Arne Jacobson, Isamu Noguchi, Jean Prouve, Eero Saarinen, Poul Kjaerholm, Hans Wegner, Charlotte Perriand, and Alvar Aalto. Giants of modern architecture include Mies van der Rohe, Ray and Charles Eames, Rudolph Schindler, Paul Rudolph, Charles Ellsworth, and Richard Neutra.

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