Proposed renovation for a Community Theatre in San Diego. The challenge was to boost the organization’s visibility and accessibility by creating a stronger connection between the building and surrounding business district. The existing building had a dark, defensive presence with small openings. To reinvent its image, we lightened the facade, removed windows at the terrace level and added a large sliding door as the grand welcoming gesture to the community. A built-in planter was demolished and stairs were widened to maximize pedestrian access to the multi-functional terrace. Strong graphics on an interior video wall draws the eye into an enlarged lobby which doubles as a gallery for local artists. At night, live stage performances are projected on the exterior screen to give a voyeuristic glimpse of what's happening inside.
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