$250 per night

Room2 guests
Downtown, Detroit, Michigan
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Woodward Avenue in downtown Detroit is one of the city’s most iconic roads—purportedly, in 1909 the first mile of concrete highway in the world was built here—rich with automotive milestones and strewn with cultural institutions. Propelling this thoroughfare into a new era is the Shinola Hotel, a partnership between the namesake retailer and local real estate firm Bedrock, operated by Mac&Lo.

Shinola, known for its hand-assembled products spanning bicycles and audio equipment, is a proud Detroit company with a factory devoted to timepieces and leather inside the nearby A. Alfred Taubman Center for Design Education. Shinola Hotel, designed by New York–based Gachot Studios and local firm Kraemer Design Group, broadens this handcrafted narrative.

Modern home with Living Room, Lamps, Sofa, Table Lighting, Rug Floor, Coffee Tables, Pendant Lighting, End Tables, Chair, Wall Lighting, and Medium Hardwood Floor. If they aren’t at the cocktail-fueled Evening Bar, chances are guests are hanging out in the “living room”—at least until the beer hall Brakeman and fried chicken joint Penny Red’s open.
 Photo  of The Shinola HotelView Photos

If they aren’t at the cocktail-fueled Evening Bar, chances are guests are hanging out in the “living room”—at least until the beer hall Brakeman and fried chicken joint Penny Red’s open.

Modern home with Living Room, Pendant Lighting, Rug Floor, Chair, Table Lighting, Medium Hardwood Floor, Sofa, Coffee Tables, Lamps, Wood Burning Fireplace, End Tables, and Standard Layout Fireplace. Awash in blue, the prominent "living room" is not just a social hangout for Shinola Hotel guests, but the downtown Detroit community. Photo 2 of The Shinola HotelView Photos

Awash in blue, the prominent "living room" is not just a social hangout for Shinola Hotel guests, but the downtown Detroit community.

Modern home with Living Room, Rug Floor, Medium Hardwood Floor, Wall Lighting, Coffee Tables, Sofa, Standard Layout Fireplace, and Wood Burning Fireplace. A fireplace instills the Shinola Hotel with a sense of coziness and intimacy amid a high-energy atmosphere.  
 Photo 3 of The Shinola HotelView Photos

A fireplace instills the Shinola Hotel with a sense of coziness and intimacy amid a high-energy atmosphere.

Modern home with Living Room, Wall Lighting, End Tables, Pendant Lighting, Coffee Tables, Table Lighting, Sectional, Sofa, Medium Hardwood Floor, Lamps, Rug Floor, Wood Burning Fireplace, Chair, and Standard Layout Fireplace. A motley assortment of contemporary local and international art curated by the Detroit gallery Library Street Collective enlivens the hotel. 
 Photo 4 of The Shinola HotelView Photos

A motley assortment of contemporary local and international art curated by the Detroit gallery Library Street Collective enlivens the hotel.

Modern home with Bedroom, Floor Lighting, Bed, Rug Floor, Wall Lighting, Medium Hardwood Floor, Night Stands, Chair, Lamps, and Bench. Throughout, Gachot Studios aimed for a homey, simple approach to design.
 Photo 5 of The Shinola HotelView Photos

Throughout, Gachot Studios aimed for a homey, simple approach to design.

Modern home with Bedroom, Medium Hardwood Floor, Floor Lighting, Chair, Bed, Night Stands, Rug Floor, Wall Lighting, and Lamps. Oversized windows forge a connection with downtown Detroit.
 Photo 6 of The Shinola HotelView Photos

Oversized windows forge a connection with downtown Detroit.

Modern home with Living Room, Medium Hardwood Floor, Console Tables, Wood Burning Fireplace, Chair, Lamps, Standard Layout Fireplace, End Tables, Table Lighting, and Storage. The muted guestroom palette makes way for white oak subtly trimmed in Shinola blue.
 Photo 7 of The Shinola HotelView Photos

The muted guestroom palette makes way for white oak subtly trimmed in Shinola blue.

Modern home with Bedroom, Bed, Night Stands, Medium Hardwood Floor, Rug Floor, and Wall Lighting. A cheerful striped blanket is among the custom Shinola features in guestrooms. 
 Photo 8 of The Shinola HotelView Photos

A cheerful striped blanket is among the custom Shinola features in guestrooms.

Modern home with Living Room, Bench, Medium Hardwood Floor, Floor Lighting, Chair, Media Cabinet, Console Tables, Lamps, Coffee Tables, and Rug Floor. Shinola’s Runwell turntables add a touch of retro intrigue. 
 Photo 9 of The Shinola HotelView Photos

Shinola’s Runwell turntables add a touch of retro intrigue.

Modern home with Bath Room, Subway Tile Wall, Undermount Tub, Marble Counter, Ceramic Tile Floor, Ceramic Tile Wall, Alcove Tub, Recessed Lighting, and Undermount Sink. Bathrooms incorporate custom glazed tile and Imperial Danby stone quarried in Vermont.
 Photo 10 of The Shinola HotelView Photos

Bathrooms incorporate custom glazed tile and Imperial Danby stone quarried in Vermont.

Modern home with Bath Room, Undermount Sink, Wall Lighting, Ceramic Tile Wall, Ceramic Tile Floor, Subway Tile Wall, and Marble Counter. Gleaming, warm baths feature products inspired by T.B. Rayl’s, one of the building’s previous occupants.
 Photo 11 of The Shinola HotelView Photos

Gleaming, warm baths feature products inspired by T.B. Rayl’s, one of the building’s previous occupants.

Modern home with Ceramic Tile Floor, Bench, Pendant Lighting, Chair, and Wall Lighting. In the restaurant San Morello, a palette of soft brown, white, and blue is amplified by soaring window panels. 
 Photo 12 of The Shinola HotelView Photos

In the restaurant San Morello, a palette of soft brown, white, and blue is amplified by soaring window panels.

Credits

Posted By
Architect
  • Kraemer Design Group
Interior Design
  • Gachot Studios
Builder
  • Bedrock
Photographer
  • Nicole Franzen
Style
  • Modern
  • Year
  • 2018
  • Press

    Publications