Puglia Crossing Identity

Milano, Lombardia, Italia

The narrating project conceived by Migliore + Servetto Architects for the Region of Apulia builds, through its set up, a sort of “magnifying glass” on the local manufacturing excellence. It thus develops an immersive narration about the rich, territorial Apulian system, with two different declinations: in the space of Made Expo 2017 and at the Design Week 2017.

Highlighting up the most significant fragments which connote the heterogeneity of the territory and of the Apulian offer is the starting point. These elements, correlated with each other within two different structured compositions, generate two completely different discovering experiences, which are at the same time complementary one to another.

At Design Week hence the individual identities are recomposed, within the exhibition space, in scenarios that are the results of the union of the companies’ excellence and local designers’ knowledge.
A succession of various evocative steps design an immersive, choral landscape that offers the opportunity to experience and to know all the treasures and the variety of this extraordinary region.

Narrative pathways are thus generated, full of cross-references and suggestions through which the concept of Apulian hospitality reverberates and expands in its most various declinations.

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