Douglas Elliman Development Marketing To Oversee Sales and Marketing for Graydon Chelsea

New York, NY (January 19, 2021)- Douglas Elliman Development Marketing announced today that the firm will be handling the exclusive sales and marketing for the ground up new residential condominium project, Graydon Chelsea. Developed by Pan-Brothers Associates and Valyrian Capital with architectural design and residence interiors by Kutnicki Bernstein Architects, the Graydon Chelsea, a 15-story building with an elegant terra-cotta tile façade and oversized windows is located at 128 West 23rd Street in the heart of Chelsea. Greg Williamson, Andrew Anderson and Bruce Ehrmann at Douglas Elliman are the exclusive agents for the project.

“Graydon Chelsea is a sophisticated sanctuary in the heart of Manhattan’s tech hub and creative core. We are looking forward to bringing this residential offering to market,” said George Pantelidis, co-founder and Principal, Pan-Brothers Associates. “Douglas Elliman Development Marketing is renowned for their success and marketing prowess in New York City and we are thrilled to be working with them.”

“Graydon Chelsea perfectly embodies the future of stylish downtown living,” said Greg Williamson. “We are excited to lead a successful launch and sales process for this stunning property.”

The 30 residences are a blend of one-and-two bedroom units with a three-bedroom penthouse. More than half with outdoor spaces. Spanning 610 square feet to 2,481 square feet each residence features sound attenuated 8’ to 9’6” tall windows, 6” plank European white oak wood flooring, living room ceiling heights from 9’8” to 11’-2”, high-efficiency central heating and cooling and Bosch washer and dryers. Kitchens have custom Italian cabinetry with walnut wood veneer and lacquer finish from Cesar New York, Porcelanosa polished-chrome fixtures with undermount sink, Blue de Savoie marble-slab kitchen countertops and Miele appliances including a refrigerator, stainless steel oven and dishwasher.

Primary bathrooms boast a custom walnut vanity by Cesar New York, Pietra Cardosa vanity countertops, Porcelanosa polished chrome fixtures, Porcelanosa Sotto undermount sink, Porcelain Cararra stone walls and black slate herringbone pattern stone tile flooring. In the secondary bathrooms are Custom Italian ash vanities by Cesar New York, Porcelanosa polished chrome fixtures, Bianco Carrara slab vanity countertop, Harlem Acero floor tile and spire pattern tile walls. Powder rooms have Anne Sacks terrazzo wall tile.

“The building’s modern design coupled with such elegant finishes will attract discerning buyers,” explained Andrew Anderson. “We anticipate buyers will be especially drawn to this project for its small size and low-density living in the wake of COVID-19,” added Bruce Ehrmann.

Amenities include an attended double-height lobby, appointed with Carrara marble desk, limestone floors, hand plastered walls and original artwork and a South-facing second floor residents’ lounge and fitness center with custom millwork, TV and wet-bar. Also on the second floor is a landscaped terrace with outdoor fireplace, kitchen and dining area. The landscaped roof terrace with city skyline views offers an outdoor barbeque and wet bar. Private storage units are available as well as bicycle storage.

Graydon Chelsea is perfectly situated downtown near the West Village, The Highline and the Flatiron District. It is central to multiple transit lines and conveniently located near trend-setting culture, art, food and fashion.

Pricing ranges from $995,000 to over $5 million. Sales will commence this month with occupancy slated for fall of 2021.

For additional information please visit or contact On-site model residences will launch in January 2021.


About Douglas Elliman Development Marketing (DEDM)

Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, The Hamptons, Westchester, New Jersey, South Florida, California, Massachusetts and Texas, as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms with over 100 in-house development professionals and an over $87 billion global new development portfolio. The company’s hybrid platform of matching experienced new development experts with skilled brokerage professionals provides unparalleled expertise and real time market intelligence to its clients. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, planning and design, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately-owned property consultancy, the company markets properties to audiences in 60 countries.

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