For Jennifer’s accomplishments with DWR, the company was awarded the prestigious AIGA Corporate Leadership Medal for the successful interaction between aesthetics and business pragmatics. DWR: Tools For Living is a retail store located in Soho. We defined the brand as featuring honest, smart design. A paperclip at the entryway serves as the identity which exemplifies this basic design concept. Interior elements include a super graphic back wall illustration to attract customers into the environment, typographic panels explaining Tools for Living, and photos of ordinary yet thoughtful everyday objects mounted on raw wood box frames.
The Tools For Living store entry text reads: “The secret each of these items share is smart design.” A paperclip serves as the identity, which exemplifies this basic design concept. Interior elements include a super-graphic back wall illustration to attract customers into the environment and photos of ordinary, yet quintessential, objects mounted on raw-wood box frames.