Honestly, when the book Sustainism is the New Modernism: A Cultural Manifesto for the Sustainist Era (D.A.P. / Distributed Art Publishers, New York) first crossed my desk, I wasn't sure how to react. The book's graphic aesthetic was a bit cluttered but the concept of the book was intriguing—the authors Michiel Schwarz and Joost Elffers propose that "Sustainism" (a term they've coined to describe a new cultural movement related to sustainability)—is the "new ecology of our networked world." "Sustainism in the twenty-first century will be what Modernism was in the last," the authors state. It's "the confluence of globalization, the web, climate change, localism, media democracy, open source, environmentalism, and more," and "a collective worldview that stresses the interdependence among cultural and natural environments." The rallying cry is "do more with less"—in contrast to Modernism's ubiquitous "less is more." Here, Schwarz and Elffers talk about Sustainism (the book, and the concept) and why they think it's the way forward.
April 4, 2011