Many people believe SEO is universal. A business owner can hire any SEO expert in the world, as location doesn’t have any influence on the work being done for a website to improve its rankings in the SERPs. While this isn’t wrong, it’s also true that local SEO should be tackled in a different manner. When you want to rank high in the SERPs for people living in a certain area of the globe, you’d be better off by hiring local experts to help you improve your online presence. This is how you can keep your marketing and SEO costs low without compromising on the quality of such services. Depending on your area of residence, local experts may have lower costs than global agencies. Brisbane, for instance, may be cheaper than Melbourne when it comes to digital marketing services. Why pay more when you can have better effectiveness for less money? This is how smart business owners think, and this is how you should think, too, if you want to be successful.