Norms debuted in 1949 at the famed corner of Sunset and Vine in Hollywood. The 24-hour coffee shop chain, founded by Los Angeles-native Norm Roybark, opened its La Cienega flagship location in 1957. Architects Louis Armet and Eldon Davis, who were known for their post-war Googie architecture, designed the building with a large, neon, saw tooth pennant sign to attract the attention of passersby and to echo the futuristic diamond-shaped roofline and geometric elements throughout the diner. Photo 5 of 7 in What to See on Day Three of Dwell on Design Los Angeles 2015 by Allie Weiss from L.A. Conservancy Fights to Preserve Googie Design at the Embattled Norms Restaurant

What to See on Day Three of Dwell on Design Los Angeles 2015

5 of 7

Norms debuted in 1949 at the famed corner of Sunset and Vine in Hollywood. The 24-hour coffee shop chain, founded by Los Angeles-native Norm Roybark, opened its La Cienega flagship location in 1957. Architects Louis Armet and Eldon Davis, who were known for their post-war Googie architecture, designed the building with a large, neon, saw tooth pennant sign to attract the attention of passersby and to echo the futuristic diamond-shaped roofline and geometric elements throughout the diner.