Collection by Eujin Rhee

Q&A with Markus Diebel and Joe Tan of Soma Water


After a long-awaited, highly anticipated release date, Soma Water is finally here! The San Francisco-based startup enlisted former design director at Incase and IDEO Markus Diebel and Joe Tan, co-founder of Incase, to design the world's first 100% compostable water filter—a rare combination of elegance, ergonomics, and style. Here, we ask the duo about their process, future projects, and why failing along the way is crucial and essential to great design.

How did the collaboration come about with Soma Water? After meeting with Mike we were immediately drawn to the idea of...
What was the inspiration behind it? The inspiration came mostly from the need for something that simply didn't exist.
Sketch of Soma...
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