Marimekko designer Erja Hirvi on Finnish Design:
The purity and functionality reflect the modest nature of Finnish people. Our design icons are not fancy or unnecessary. And there are a lot of reflections from nature and the way of living with nature.Marimekko is inspired by nature, but it is also a bit one-of-a-kind. Marimekko brings Finland’s location between east and west together beautifully into the prints