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Promo Daily: Peter Ross

Today's Photographer Promotional Piece We Love and Why: Peter Ross

THIS PROMO IS INSANE. It's gigantic. It's incredibly beautiful. It's informative. It's all ours. It's also apparently #207 out of 3,000 copies that were made, so it's extra incredible. Peter Ross, from New York City, asked some people (known and unknown) "Which five people would you invite to dinner?" He then lists the answer tastefully in a list beside the portrait. What's so successful about this promo is that the portraits are outstanding, so that the "guest answers" that they tell Peter don't upstage them, if that makes sense. The photos are prominent, just as they should be in any photo, since you're not throwing yourself out there for your graphic design skills. Me? I'm thinking my guests would be Henry Rollins quadruplets and then one Julia Sabot.

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Portraits of Eric Lodwick, Tracey Scott Wilson and Dan Zanes.
Portraits of Eric Lodwick, Tracey Scott Wilson and Dan Zanes.
Detail of the playwright Tracey Scott Wilson, who would like to have Tilda Swinton, Jack Johnson (the boxer), Octavia Butler, her paternal grandfather and Jimi Hendrix (of course).
Detail of the playwright Tracey Scott Wilson, who would like to have Tilda Swinton, Jack Johnson (the boxer), Octavia Butler, her paternal grandfather and Jimi Hendrix (of course).
A portrait spread of Glenn O'Brien, Yael Greenberg & Daniel Storto by Peter Ross.
A portrait spread of Glenn O'Brien, Yael Greenberg & Daniel Storto by Peter Ross.
Portrait of Nucomme the musician who would like to invite Prince, Zora Neale Hurston, James Baldwin, Carl Van Vechten & Langston Hughes to dinner.
Portrait of Nucomme the musician who would like to invite Prince, Zora Neale Hurston, James Baldwin, Carl Van Vechten & Langston Hughes to dinner.
Dwell's Julia Sabot holding Peter's promo so you can see how gigantic it is!
Dwell's Julia Sabot holding Peter's promo so you can see how gigantic it is!