Promo Daily: Peter Ross

Today's Photographer Promotional Piece We Love and Why: Peter Ross

THIS PROMO IS INSANE. It's gigantic. It's incredibly beautiful. It's informative. It's all ours. It's also apparently #207 out of 3,000 copies that were made, so it's extra incredible. Peter Ross, from New York City, asked some people (known and unknown) "Which five people would you invite to dinner?" He then lists the answer tastefully in a list beside the portrait. What's so successful about this promo is that the portraits are outstanding, so that the "guest answers" that they tell Peter don't upstage them, if that makes sense. The photos are prominent, just as they should be in any photo, since you're not throwing yourself out there for your graphic design skills. Me? I'm thinking my guests would be Henry Rollins quadruplets and then one Julia Sabot.

Portrait of Alan Cumming who would love to have his granny, Jesus, Dick Cavett, James Baldwin and Edith Piaf as his...

Portraits of Eric Lodwick, Tracey Scott Wilson and Dan Zanes.

Detail of the playwright Tracey Scott Wilson, who would like to have Tilda Swinton, Jack Johnson (the boxer), Octavia...

A portrait spread of Glenn O'Brien, Yael Greenberg & Daniel Storto by Peter Ross.

Portrait of Nucomme the musician who would like to invite Prince, Zora Neale Hurston, James Baldwin, Carl Van Vechten &...

Dwell's Julia Sabot holding Peter's promo so you can see how gigantic it...

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