MOD’s first bookstore is located in ION Orchard, Singapore’s premier new mall. We sought to re-define common issues in bookstores, redefining way-finding with new canopies and signage at ceiling height that branched off from a sinuous central SPINE. A sculptural stair linking the two floors becomes a spatial art feature, leading from books to stationery on the 2nd floor.
Installation art creates an animated feel in the bookstore, starting with a reading Godzilla amongst a city-scape of books to de-familiarize the entry, followed by a giant reading man on a ladder by the window. Original manga-inspired graphics create a modern wooden cove for the Children’s corner. In the spirit of true multi-disciplinary design, MOD also created the brand concept & logo, and designed all namecards, letterhead collaterals, shopping bags etc.
This project was named Finalist at “Best of Year Awards 2010” in the Retail category, organized by illustrious design magazine, Interior Design, New York.