Mexican studio MATERIA, known for its search of both artisanal and technical enhancement of details and the pursuit of spatial moments, has redesigned the leather world in a city where the fashion industry is growing by leaps and bounds by creating the new Pantera store in the heart of Mexico City.
This luxury leather brand concept has recently won the “Prix de la Mode de Marie Claire Latin Amerique” for best latin brand in accessories, and its really getting noticed for their strong empowerment on the contemporary latin woman.
A Pantera woman is independent and rebel yet sophisticated, warm and sensitive. It sought to create a new store concept to represent these values and the origin of their products.
The project proposes a dynamic space by diagonal lines that create “Nest walls”. The rough stone represents the adverse context of reptiles as an analogy to our world, where the proactive woman has knocked down walls, to become who she is now.
The niches contain the product; where details in brass and textile background speak of subtlety and feminine elegance. The "Pantera Rack" hangs shelves and weaves branches to form a living lattice that emphasizes the adaptability and the perfect skin of reptiles geometry. This lattice is shown to another level as an essential element of branding and an artisanal facade.
The apartment has a floor disposition representing a tissue concerning the quality and detail of manufacture. The stony solidity is balanced with the use of a wood pergola in a ceiling that provides amplitude and serves as a mounting system for lighting. The design included all the furniture and accessories, creating specific rituals to the brand experience sale.