As Topo’s founders are from Wyoming and Colorado, the brand keeps the Mountain West as a touchstone, and strives to present the West to the rest of the world. The founders grew up using classic mountain gear with their families, and many of the brand’s designs hark back to timeless styles from the 1970s. The brand also cites Japanese design as an influence, which is evident in the use of color and minimalist details. Although the company has throwback inspiration, Topo Designs prides itself on being a twenty-first century enterprise. The company’s Instagram account is a huge part of its branding, acknowledging the impact of the medium on site traffic. For Topo, imagery is a great way to present a lifestyle, and social media platforms help with outreach. The company also has a Facebook, Twitter, Pinterest, Tumblr, and Flickr presence. Photo 2 of 4 in Outdoor Gear Built for the Urban Dweller by Marianne Colahan

Outdoor Gear Built for the Urban Dweller

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As Topo’s founders are from Wyoming and Colorado, the brand keeps the Mountain West as a touchstone, and strives to present the West to the rest of the world. The founders grew up using classic mountain gear with their families, and many of the brand’s designs hark back to timeless styles from the 1970s. The brand also cites Japanese design as an influence, which is evident in the use of color and minimalist details. Although the company has throwback inspiration, Topo Designs prides itself on being a twenty-first century enterprise. The company’s Instagram account is a huge part of its branding, acknowledging the impact of the medium on site traffic. For Topo, imagery is a great way to present a lifestyle, and social media platforms help with outreach. The company also has a Facebook, Twitter, Pinterest, Tumblr, and Flickr presence.