Amateur Share The most cunning marketing move at this year’s fair was this mysterious poster which could be found plastered all over town. Dubbed Amateur Share (and with a note to please bring drinks, cigarettes, spirit, and conversation), none of the listed design stars—living or deceased—were informed of their imminent participation. Photo 13 of 13 in Milan Furniture Fair 2009 Day 3 by Dwell

Milan Furniture Fair 2009 Day 3

13 of 13

Amateur Share

The most cunning marketing move at this year’s fair was this mysterious poster which could be found plastered all over town. Dubbed Amateur Share (and with a note to please bring drinks, cigarettes, spirit, and conversation), none of the listed design stars—living or deceased—were informed of their imminent participation.