Collection by Jaime Gillin

Johnny Strategy of Spoon & Tamago's Japanese Design Picks


Johnny Strategy, of Spoon & Tamago, has been reporting on Japanese design and culture since 2007. Two years after the Tohoku earthquake, he sees the country taking an optimistic turn.

Illustration square and rectangle by Agata Marszałek.

When we talked with him, Strategy reported that “Japan’s fashion and design industry experienced a dramatic lull...
Strategy selected some Japanese products that he believes represent the resurgence of more flamboyant design.
Another of his selections is the Canvas Chair by YOY Design Studio.
His last choice? “This ad for Nishinihon Funeral Services by Tokyo-based ad agency I&S BBDO used real pressed flowers...